Chinese wine drinkers

The Chinese drank their way to a record 155 million 9-llitre cases of red wine in 2013, thereby surpassing even the French, whose consumption decreased by 18% to 150 million cases. The increasing popularity of red wine in China is largely due to the fact that red is considered to be their lucky color. This symbolic importance, combined with the health improving virtues of the beverage, encourages the Chinese to grab a bottle from the supermarket shelf more and more often.